Brand globalisation: why businesses register trademarks abroad

Entering international markets does not start with sales — it starts with brand protection. In the global economy, a trademark becomes a strategic business asset: it determines your position in the market, reduces risks, and builds trust among partners and customers in the US, EU, and other jurisdictions.

If you are planning international expansion, working with foreign partners or want to protect your brand outside Ukraine, we invite you to attend a webinar from IPSTYLE: ‘Brand globalisation: why businesses register trademarks abroad’.

Date and time: 5 February at 14:00

Format: Zoom

Speakers:

• Maria Ortynska — Founding Partner at IPSTYLE (Ukraine), Managing Attorney at Ortynska Law (USA), Patent Attorney and Attorney at Law in Ukraine, Attorney at Law in the USA
  Kateryna Drobysheva — Partner at IPSTYLE, Attorney at Law in Ukraine.

During the meeting, you will learn:

1. Why a trademark is a key tool for scaling a brand internationally.
2. How to choose countries for trademark protection and effectively optimise the registration process in several jurisdictions at once.
3. The European Union as an example of a convenient mechanism for global brand protection.
4. Trademark registration in the United States: main features, requirements, and common mistakes.

Who it’s for:

• Owners and managers of companies planning to enter new markets or already working with foreign partners.
• Entrepreneurs, start-ups and innovators developing their own brands and products and wanting to ensure their legal protection outside Ukraine.
• Marketers and brand managers who are responsible for brand development, recognition and reputation of the company on a global level.
• Lawyers and intellectual property specialists who want to deepen their knowledge in the field of international trademark registration.
• Exporters and companies working with the US or EU, for whom understanding local legal peculiarities is critical.

Please note: Participation in the event is restricted to current SUP members only!

For organizational questions, please contact Mariia, SUP Project Manager, at +380 67 630 88 32.