How to Execute a Successful Rebrand in a Large Company
How do you rebrand a large company in a way that strengthens—rather than weakens—its brand recognition? Rebranding is far more than a new logo or visual identity. It is a strategic decision that shapes brand perception, customer trust, company culture, and business performance.
Join the next PR Community meeting, where the Netpeak team will share the practical experience behind their large-scale rebranding in a session titled “How to Execute a Successful Rebrand in a Large Company.”
Speakers
- Ruslan Hutnikov — CMO, Netpeak
- Yaryna Klid — Head of PR & Brand Marketing, Netpeak
Topics we’ll cover
- How to prepare your company for a rebrand.
- Which strategic decisions have the greatest impact on brand perception.
- How to communicate change effectively to employees, clients, and partners.
- Common mistakes that can cost businesses both reputation and resources.
This is an opportunity to hear first-hand insights from one of Ukraine’s leading digital companies, ask questions, and discuss the challenges businesses face during brand transformation.
Date & Time: 6 August 2026, 15:00
Format: In-person, SUP Office, Kyiv
Who should attend?
This event is ideal for professionals working in PR, marketing, branding, and communications who want to gain practical insights, engage with industry experts, and network with peers.