Communication with Character: when a brand has a voice, not noise
The SUP PR Club invites communicators to a meeting!
Topic: Communication with Character: when a brand has a voice, not noise
Date and time: November 27 at 15:00
For whom: PR specialists, marketers, communicators, SMM specialists, content managers, and everyone who shapes a brand’s reputation.
At the meeting, we will discuss how to properly formulate a brand’s communication strategy, how to work with context and trends, and how to turn your best ideas into effective messages. This is a chance to gain inspiration, new ideas, and practical tools for brand communication.
Invited Speaker: Anna Samarska, an independent marketing expert in strategy and communications with 20 years of experience, who built strategies for international businesses at the national level. Anna studied under Philip Kotler and Seth Godin and will share her experience on how brands can find their voice, avoid getting lost in the media noise, and effectively communicate with their audience.
The expert will cover:
- How to break through the intensifying media noise;
- Why 56% of clients form an opinion about a brand even before getting acquainted with the product;
- What to do when you feel “like I’m not being heard…”;
- How to distinguish a brand’s voice from the clutter;
- Why the best idea is only an informational hook and nothing more.
During the meeting, we will form a new perspective on:
- Strategic and situational communication
- The balance between trends and values
- Rules and focus points that shape a strong brand
Register and learn how brands can find their own character, avoid getting lost in the informational noise, and speak in a way that makes you heard and remembered.
Participation is for SUP members only!
Location: SUP office (61 B Volodymyrska Street, 6th floor).
After registration, we will send a confirmation to your email address.
Should you have any additional questions, please contact Mariia, SUP Project Manager: +380 67 630 88 32.