Is your website selling? How to evaluate digital effectiveness without complex analytics

PR Club SUP opens the year. See you on 19 March.

Topic: Does your website sell? How to evaluate the effectiveness of digital marketing without complex analytics
Date and time: 19 March at 15:00
For whom: We welcome PR directors, communications teams, CMOs, brand managers, and company founders for whom communication is a strategic tool for development.

Business communication today is not just about the media. It’s about trust, reputation, and how a company speaks to the world in difficult times. That is why we continue to hold PR Club SUP meetings — a space for those who shape the voice of Ukrainian business.

On 19 March at 3 p.m., we invite you to this year’s first PR Club meeting at the SUP office.

The guest of the meeting is Iryna Mushtina, founder of the creative digital agency CF.Digital and CAT Digital London.

Iryna has been working in the digital market for over 20 years and has built her business without any initial investment, growing it alongside the industry itself. Today, she also heads the Digital Developers Committee and is a member of the Supervisory Board of the All-Ukrainian Advertising Coalition, where she works on developing the market and professional standards in the field of digital marketing.

During the meeting, we will talk about what concerns business and communication teams right now:

— how to distinguish a website that sells from a simply beautiful showcase
— which metrics are really important for a business owner
— how to choose a digital contractor and not lose your budget
— what should be in agency reports and what to pay attention to
— how businesses can integrate AI tools into their digital strategy

The format of the meeting is a live conversation, practical case studies, and Q&A, where you can discuss your own questions.

PR Club SUP is not a lecture series. It is a professional conversation between colleagues who work with business reputation, media, and society on a daily basis.

We are starting the year with a conversation about how businesses can sound stronger.

Please note: Participation in the event is restricted to current SUP members only!

Location: SUP office (61 B Volodymyrska St, 6th floor).

After registration, we will send a confirmation to your email address.

For organizational questions, please contact Mariia, SUP Project Manager, at +380 67 630 88 32.