The first official day of the main program of the Ukraine Recovery Conference 2025 in Rome began, in particular, with the presentation of the study “European business perspectives on investment cooperation with Ukraine and the needs of Ukrainian business in the recovery process.”
The Union of Ukrainian Entrepreneurs (SUP) actively represents the interests of Ukrainian business at the international level – in dialogue with government officials, business leaders, investors, and think tanks. One of these initiatives was a large-scale study, which was proudly presented in Rome – at the heart of discussions on Ukraine’s recovery. The survey covers key economic sectors, current challenges, and expectations from both European businesses and Ukrainian companies.
Key Findings of the Study:
- Ukrainian companies are most active in IT and services, while European businesses prioritize manufacturing, construction, and healthcare. Transport and logistics are recognized as a key area for cooperation by both sides. Interestingly, some sectors less active in Ukraine are attracting growing interest from Europeans, opening up space for new partnerships.
- Almost 55% of European companies stated that they are considering investing in Ukraine today. This is a strong and encouraging signal. The greatest interest is in industry, energy, and infrastructure, followed by agriculture, healthcare, and defense. Since the start of the full-scale war, 76% of Ukrainian companies continue to invest in Ukraine.
- Almost 84% of Ukrainian companies assess the investment environment in Ukraine as positive or very positive. Ukrainian businesses emphasize the importance of protecting property rights, reducing corruption, and policy stability. European companies highlight the need for supporting strategic investments and expanding public-private partnerships.
- European companies primarily prefer to enter the Ukrainian market through partnerships with local companies (47.5%).
- European companies view Ukraine not just as a market, but as a long-term partner ready for cooperation through trade, joint ventures, and direct investments in the country’s reconstruction.
Effective communication between the business sector and the government is crucial for Ukraine’s recovery. Formats such as B2B and B2G meetings, working groups, and webinars help develop practical solutions and policies. Engaging businesses in decision-making processes improves the investment climate and supports a more stable and effective recovery.
This is the first official presentation of the study results, which include not only analytics but also concrete recommendations and proposed next steps. In the near future, SUP’s findings will also be presented in Ukraine – during meetings, events, and discussions within the Union’s activities.
We sincerely thank our partners – BusinessEurope, Confindustria, Hospodářská komora České republiky (Czech Chamber of Commerce), and other business associations – for their valuable support in this work.